Poster of Behind the Screens, Hollywood Goes Hypercommercial

Behind the Screens, Hollywood Goes Hypercommercial

Plot: Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions
Release Date: Saturday, January 1 1999
24 years ago
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Cast

Portrait of Jeremy PikserJeremy Pikser
Jeremy Pikser was
>> in Behind the Screens, Hollywood Goes Hypercommercial
as 'himself'.
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Portrait of Mark Crispin MillerMark Crispin Miller
Mark Crispin Miller was
>> in Behind the Screens, Hollywood Goes Hypercommercial
as 'himself'.
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Portrait of Robert McChesneyRobert McChesney
Robert McChesney was
>> in Behind the Screens, Hollywood Goes Hypercommercial
as 'himself'.
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Portrait of Susan J. DouglasSusan J. Douglas
Susan J. Douglas was
>> in Behind the Screens, Hollywood Goes Hypercommercial
as 'herself'.
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Crew

Portrait of Sut JhallySut Jhally
Sut Jhally was
>> in Behind the Screens, Hollywood Goes Hypercommercial
as 'Executive Producer'
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Portrait of Thom MonahanThom Monahan
Thom Monahan was
>> in Behind the Screens, Hollywood Goes Hypercommercial
as 'Sound'
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Portrait of Sanjay TalrejaSanjay Talreja
Sanjay Talreja was
>> in Behind the Screens, Hollywood Goes Hypercommercial
as 'Camera Operator'
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